Nikki Parkinson

In 2008, Nikki (56), accidentally entered the online world long before it became a prevalent part of daily life.  A former journalist, she went on to become one of Australia’s pioneering professional bloggers. In 2014, she published her first book, Unlock Your Style.

As the digital landscape evolved, Nikki adapted too, transitioning into social media and building her presence as an influencer. In 2019, she launched her own fashion label.

At the heart of everything she does is Nikki’s commitment to uplifting other women — from the women in her online community to her customers and the team she employs